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  • How and Why GenAI Exceeds Expectations in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

  • The Top Generative-AI Risks Facing Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.

  • Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.

  • How Successful Is AI-Generated Content for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.

  • You & AI: Creating Personalized Event Experiences

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

  • The 50 Most Popular Generative AI Apps and Web Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

  • Prompt Engineering: Befriending AI Before Its World Domination

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.

  • How ChatGPT Is Evolving as a Search Platform

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

  • AI Meets RCS: The New Standard for Mobile Messaging Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

  • How American Workers Feel About AI in the Workplace

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

  • Which AI-Driven Tactics Have Been Most Effective for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

  • Truth or Myth? What Americans Believe About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States.

  • Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • How Marketers Can Use AI Responsibly and Ethically

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

  • The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

  • The Incredible Scale of AI Capital Investments by Big Tech [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis.

  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • AI in Marketing: Three Strategic Steps CMOs Should Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.