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  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And here to help with your day-to-day tasks. Join us at this AI Friday Forum, where we have a line-up of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • How AI Is Being Used in HR [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

  • What's Different About the World's Most Successful B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.

  • Nine Useful ChatGPT Prompts for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

  • How Market Researchers Are Using Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.

  • AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.

  • Human Content: What It Means & Why It's Important

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.

  • How to Meet Your Content Goals During Economic Uncertainty

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

  • The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • Which US Jobs Are Using Generative AI the Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.

  • Are AI Customer Experience Agents Helpful?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.

  • What Does the Marketer of the Future Look Like?

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

  • How AI Is Impacting Workers' Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.

  • What's the Difference Between SEO, AEO, and GEO? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.

  • AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.

  • Marketing Efficiency and Growth in 2025: From Data to Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.

  • How and Why GenAI Exceeds Expectations in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.