Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Friday, May 23, 2025
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👋 Hello, Marketer!
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Your survey responses made my Minnesota-born heart proud, too: Prince was a top survey response to whom you'd most like to see in concert (dead or alive), along with the Beatles, MJ, Queen (esp. Freddie Mercury), and Taylor Swift. Amid the nostalgia was a wide range: classical, jazz, blues, rock, pop, hip hop, K-pop. Time to crank the playlist to ring in the weekend!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Five Best-Practices for Managing Digital Marketing Content and Assets
In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.
Read more ➔
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COMMUNITY | JOKE
Why did the marketer fail at honey harvesting?
Instead of sourcing from the hive, he went B2B.
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SPONSORED
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From Uncertainty to Opportunity: How Marketing Technology Helps You Win During Volatile Times
Learn how marketing technology helps you stretch marketing resources further and stay connected to your customers—no matter what the market throws your way. Looking to transform economic challenges into competitive advantages?
Download this e-book ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 23, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED GUIDE
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Martech Predictions and 2025 Trends: What Marketers Need to Know
AI, automation, and data privacy are transforming how brands engage with customers. To keep pace, marketers need to understand what's changing so they can adapt. This guide explores the latest martech trends and offers practical insights to help you keep up—and get ahead.
Get the guide ➔
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VIDEO FROM THE ARCHIVES
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How Being Strategic About Content Development Can Boost Results and Save Time and Money
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Sets Your Brand Apart?
From the outside, many products seem alike. But from the inside, can you identify what makes your brand unique? Dig deep, discover your differentiator, and tell the world! Allen Weiss helps you find your unique angle in Marketing Strategy: Finding a Sustainable, Differential Advantage, a Master Class in strategy. PRO member, watch it now!
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PROFS PICK—SPONSORED
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Don't just weather market volatility—gain a competitive edge
Even in today's uncertain times, you can stretch your resources and connect with your customers. How? Through greater efficiency and expanded capability—made possible by marketing technology. This e-book by Canto explains how to maximize your content ROI and get more mileage out of every asset by centralizing and repurposing your content library. Learn how digital asset management (DAM) tools can propel your success with streamlined processes, resulting in more and better work, even with fewer resources. Download the e-book now.
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Upcoming Events
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MAY
28
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Tune in for Jessica Best's Opening Keynote of our new 10-week series, Modern Email Marketing Essentials
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JUN
5
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60-minute webinar | sponsored by Goldcast
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JUN
13
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45-minute webinar | presented by Phoenix Harvey
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