About the Contributor

Contributed by David A. Aaker

• Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Branding

  This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern ...

• GM's Biggest Strategic Blunder

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  GM's CEO, Rick Wagoner, has opined that the automaker's biggest blunder was to walk away from the electric car. But GM's ...